JMP Google Reviews Demo

I recently bought a Mac Mini online and the experience was seamless! Purchased it last week and was kept up to day on which day to pick it up. Got the notification and went to the Apple store on George St. I was greeted by friendly staff and they said to sit and wait for a bit as someone was coming downstairs with my order. Sure enough, a few mins later someone came down, checked my ID and I got my Mac Mini! Great experience!

The biggest Apple Store I’ve been to so far. There are 3 levels and you can see literally every type of Apple devices that some of them I barely know. Interior design is always the same but the stair looks iconic and futuristic.

This is my worst shopping experience ever. This is the most unpleasant spending in the Apple Store ever. The bad attitude of several of the salesmen ruined my mood of the day. I came to your store to spend money, not to see you make a face of me. I want to trade in my old macbook. I've paid for it and I'm going to take my new macbook with me. Then the sales suddenly asked me to remove the sticker on the back of the screen. Let me deduct it? This sticker is not so easy to buckle. I need alcohol to sterilise paper towels. I'm at a loss in the store. What made me most angry was that a male salesman suddenly came. He told me righteously that I had to complete this job, and you should complete this before you trade in, and this is not our job to help you do it. Then why didn't you tell me this earlier? If you tell me in advance, I will definitely deal with it and come back to trade in. So let me deal with this problem with my bare hands in the store? Fortunately, the female salesperson who helped me trade in was better. She said that it was her problem. Find a disinfectant paper towel to help me wipe it clean together... again this is the worst shopping experience ever.

Very disappointed with the customer service from Sarina. The issue was not that my request was difficult or impossible — it was her attitude throughout the interaction. When I asked for a receipt from last year, she immediately told me it was impossible and only records from the past two months could be accessed. Her tone was impatient and dismissive, making it feel like she simply wanted to end the conversation rather than genuinely help. It was only after I challenged the information and explained that I had successfully obtained an older receipt before that she finally agreed to check. A good customer service representative should be willing to listen, verify information, and treat customers with respect, even if there are limitations. The lack of patience and willingness to assist was disappointing, especially at an Apple Store where a high standard of service is expected.

I wanted to recognise the outstanding service I received from Shraavya yesterday afternoon at the Apple Store in Sydney CBD. I urgently needed to purchase and set up a new Mac within an hour for a critical work event. Shraavya was calm, knowledgeable, patient and incredibly supportive, ensuring everything was configured and ready to go before I left the store. Thanks to her expertise, everything worked perfectly and I met my deadline without any issues. She turned a stressful situation into a seamless experience. Thank you for the great customer service!

Everyone there is so kind, the building itself is amazing and gives the place a very modern look. Proud to use apple products after this!

Yesterday, I was landed from Gold Coast to Sydney because I had a few important things to take care of in Sydney. After that, I went to the Apple Store to trade in my old phone for an iPhone 17 Pro. I was assisted by John, a staff member from Fiji, who was incredibly helpful, patient, and professional. The process took some time because I had a few issues with my iCloud account, and my schedule was very tight since I had to be back at the airport by 7PM. Despite that, John stayed patient and helped me through everything until it was all sorted smoothly. Service like this truly means a lot, especially when someone is stressed and rushing between places. I really appreciate John’s kindness, effort, and outstanding customer service. Apple is lucky to have someone like him on the team. In the end, I made it safely back to Gold Coast. Thank you, John. You were amazing 🤍

Great time - Booked into Genius Bar to check on my AirPods which seemed significantly quieter than in the past. As well as a 10 year old MacBook Pro which seemed to finally be on its last legs, hoping for any diagnostics on both and to potentially trade in an iPad I didn't end up using much. Had fantastic service from Cam, Gert and James! Cam ran diagnostics on my AirPods and found something was up with them and just gave me new AirPods! (I wasn't expecting that. Kept the old case, but besides the point, problem was automatically solved). Gert helped check what was happening with my old MacBook and gave me some tips on how to not loose my documents. James was extremely helpful in helping me swap a new iPad I'd barely used for a new MacBook. Asked all the right questions around what I'd be using for, didn't try to upsell unnecessarily. Fantastic service from them all and Apples conditions. #wouldrecommend. Thanks guys.

I had an excellent experience being helped by Pauline at Apple. From the moment I arrived, she was welcoming, professional, and incredibly knowledgeable. She took the time to listen carefully to my questions and explained everything in a way that was easy to understand. Pauline went above and beyond to make sure my issue was resolved and that I felt confident using my device before I left. Her patience, friendly attitude, and genuine willingness to help really stood out. Customer service like hers is rare, and she’s a great representative of Apple. Thank you, Pauline, for such a positive experience! ⭐️⭐️⭐️⭐️⭐️

Extremely disappointing experience at the Apple Store. I took my AirPods in because the sensors had stopped working. After waiting around 30 minutes, I was simply told they couldn't be repaired and that if I wanted them fixed, I'd need to buy a new pair. The customer service was very poor. The whole interaction felt completely transactional, with no genuine communication or effort to help. The atmosphere in the store was cold and unwelcoming, and I left feeling like just another sale rather than a customer. What surprised me most was that the staff member even pulled up the JB Hi-Fi website to show me where I might be able to buy a replacement pair cheaper. While I appreciated the honesty, it wasn't the level of support I expected from Apple. Overall, this was a very disappointing experience from a company that prides itself on delivering world-class customer service. I expected much better.

The manager and an assistant employee on the floor sales, gave me a very very unpleasant experience. I bought the new MacBook neo this week and had a an issue with the battery. I decided to come to receive assistance from the same store and an employee targeted me talking to the manager creating an issue. "Saying we can't do anything about it!!" I am very disappointed with the actions of these employees. Especially because I just bought a product from them. I am unsure whether they are doing this to others so please be careful when buying apple products from this store. I highly recommend going to another apple store to buy your products!! * The sales employee was a tall white mall, late 20s please be careful as I don't want this to happen to others. * As you can see in the photo he is trying to hide behind a customer 😂

I had an amazing experience at the Apple Sydney store on George Street. The store’s architecture is stunning, with its sleek design and spacious layout, making it easy to browse. The customer service was top-notch. The staff were incredibly helpful, knowledgeable, and quick to assist with any questions. It’s always a pleasure to visit this store for both the great products and the outstanding service. Highly recommend!”

Apple Sydney feels more like a bright tech gallery than a regular shop. The glass frontage floods the space with daylight and the open plan layout makes it easy to wander, try things, and actually hear the staff. Greeters at the entrance point you to sales, support or pickup, and there is usually someone free to answer quick questions without pushing a sale. Demo tables are well stocked, so you can test cameras, compare screens side by side, or try different Apple Watch bands before deciding. If you are setting up a new device, one of the team will help transfer data and walk you through basics like Face ID and backups so you leave confident rather than guessing at home. Support is handled efficiently if you plan ahead. Genius Bar bookings are the smoothest route for repairs or diagnostics, and the intake process is calm and clear about time frames and costs. Battery checks and simple fixes often happen on the spot, while more complex repairs get triaged with realistic expectations. Trade in values are appraised quickly, and it is handy that you can apply them straight to a purchase or get a gift card if you are not ready yet. The Today at Apple sessions are a bonus, especially for photography or iPad drawing, and they run at a pace that suits beginners without feeling basic. A few tips help the visit go well. Mornings are quieter than weekends, so aim early if you want hands on time with new releases. Have your Apple ID and passcode sorted before a repair or upgrade to save time. Click and collect is fast, with a dedicated counter that gets you in and out in minutes. Accessibility is solid with lifts and wide paths, and staff are proactive about bringing products to the table if you cannot reach a display. Prices are standard Apple, but the service and smooth setup support make this store a dependable stop in the CBD.

I had a very disappointing experience at the Apple Store in Westfield Sydney today. When I entered the store intending to purchase an Apple Watch, I was simply told to go to the watch display area, with no offer of assistance or explanation of how the service process works. After that, I waited for over 10 minutes without a single staff member acknowledging me. What made the experience worse was that I could clearly see some staff finishing with their customers, yet instead of assisting waiting customers, they walked away and even started taking photos. During this time, I tried to make eye contact with multiple staff members, but was consistently ignored. I eventually approached two staff members myself and asked if someone could assist me. Even then, it took another 5 minutes before I was finally helped. The staff member who eventually assisted me was professional and helpful, which I appreciate. However, the overall experience left me feeling that I was being treated differently, especially as I noticed other customers who arrived after me being attended to earlier. This is not the level of service I would expect from Apple. At the very least, there should be a clear system for acknowledging and managing waiting customers. I hope management takes this feedback seriously and improves the in-store customer experience.

Support I get today is not great. I have a defective airpods and apple can’t do anything about it. Instead they just ask me to buy another one. When I work in Microsoft if the customer is not at fault we replaced their device with a refurbished one as act of good will. I don’t think Apple has that mindset at all. So disappointed as the device is just 4 year old and hardly use it. Apple have to be better in customer service. I wish there is a stronger competitor around so they will not treat loyal customer like this. I even ordered highly spec mac mini from them and they take forever to deliver. Ordered June and delivery is September. It’s stupid, if I didnt call asking them where is my mac mini then I wouldn’t know it takes this long. I thought the estimate was a mistake. Anyway I’ll just look around for alternative. I got anothet appointment for my macbook pro. It keeps discharging by itself after the software upgrade. Let’s see if they can fix it if not maybe I should reconsider alternatives. Apple is not doing much innovation anymore they become lazy and ao as the support doesn’t feel special anymore unlike old days.

Had a great experience at this store thanks to Pauline. Was really overwhelmed with all the options at first but she took the time to show me all the new phone features and explained Apple Intelligence in a really simple, easy-to-understand way. She even helped me choose my phone colour, something I always struggle with! Really appreciated her help and it was honestly one of the best customer experiences I've ever had. Couldn't be more happy, thank you again Pauline!!

Very disappointing customer service I received an Apple Gift Card from trading in my old phone when purchasing a new one at the Sydney Apple Store. I kept it unused in the original envelope, but when I tried to use it later, I was told it had already been redeemed. I went to the store and spoke with a manager for help. Before even looking into the issue, he immediately said, “That means you’ve already used it.” He then told me there was nothing they could do, they couldn’t check what had happened, and spoke as though the issue was simply not their responsibility. I understand they may not have been able to resolve the issue immediately, but I expected at least some effort to investigate or help. The way the manager handled the situation was dismissive and very disappointing.

Went here to change the battery on my 4-year-old iPhone. Check-in was smooth. I felt welcomed, and they explained everything that could happen during the process. It was all done within a one-hour visit. Thanks to Tom and Laura for this exceptional experience!

always on point, great stuff if anything too nice. other customers just throw themselves at a worker when there is some what of a line. it would take jesus and glitter for me not to pop off.

I have the worst experience ever in this store. My parents recently had a very frustrating experience at the Apple Store in Sydney. They originally purchased an iPhone 16. Later they decided to exchange it for an iPhone 17 in-store. Before completing the exchange, they specifically asked the staff member whether the new **transfer receipt** would still allow them to claim the Tourist Refund Scheme (TRS) tax refund at the airport. The staff member clearly told them **it would be fine**. However, when they arrived at the airport, they were informed that **a transfer receipt is not eligible for TRS refund**, meaning they could not claim the tax refund anymore. If the Apple staff had given the correct information, my parents would have simply returned the original phone and repurchased the new one, which would have generated a proper tax invoice eligible for TRS. Instead, they relied on the information provided by the Apple employee and ended up losing their tax refund. When we contacted the store afterwards, the response was extremely disappointing. The staff refused to take responsibility and said it was the traveller’s responsibility to understand TRS rules. That response is unacceptable. When customers ask a direct question about tax refund eligibility before completing a transaction, staff should provide accurate information instead of misleading guidance. Very disappointed with the service and lack of accountability.