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I had an amazing experience at the Apple Sydney store on George Street. The store’s architecture is stunning, with its sleek design and spacious layout, making it easy to browse. The customer service was top-notch. The staff were incredibly helpful, knowledgeable, and quick to assist with any questions. It’s always a pleasure to visit this store for both the great products and the outstanding service. Highly recommend!”

My favourite shopping experience. All the staff are patient & caring. The atmosphere is the right mix of relaxed but professional

I had a terrible experience at the Apple CBD location on multiple occasions: 1. I booked an appointment to change my iPhone battery, which was advertised as a “same-day service.” I arrived on time, but the staff were incredibly slow and unhelpful. One employee told me to come back the next day, despite my explanation that it was supposed to be a same-day service. He seemed uninterested in assisting me and showed no concern. In this day and age, being without a phone for an entire day is highly inconvenient. 2. On two separate occasions, I tried to buy an Apple Watch Series 10, but the service was just as bad. The staff were rude and unprofessional. It felt like they provided preferential treatment to Western customers while ignoring or delaying assistance for Asian customers like me. They didn’t provide clear answers to my questions or make any effort to help. I’ve even heard similar complaints from friends about the poor service at this location. The staff at the CBD location urgently need to improve their attitude and customer service. I didn’t expect special treatment, just basic courtesy and assistance in answering my questions and helping me find the product I was looking for. In the end, I bought the Apple Watch from JB Hi-Fi because I was so disappointed with the service at Apple CBD.

I recently visited the Sydney Apple Store located on George Street, it was an amazing experience. The staff there were really friendly and helpful. I tried the newly released Vision Pro there, and it was a fantastic experience.

I picked up my iPhone 16 plus yesterday. One of Apple staff helped me out with setting up my phone and put a screen protector on. When I told him that I don’t have any Apple devices before, all I used are android devices, he showed his surprise and something that made me feel bad like I am an alien in the store. The first screen protector was failed because he asked me my one is iPhone 16. I told him plus. He didn’t get it and put the wrong one on. He acted like it was my mistake. He is Apple staff how he didn’t know it was 16 plus! The second time was alright but after I went home, I realised there is a tiny of fabric under the screen protector and many of them have been surrounded by the protector. I was not happy with that because I spent money, I expected it should have looked better. I decided to come back Apple Store by the way to buy a phone case. I met Valerian. He is humorous, professional and respected his customer. He gave me an excellent service. He helped me replace other screen protector for my phone at 7:10pm even he already finished his shift at 7pm. I really appreciate him. Thanks Valerian.

This is in relation to their servicing and support. I got a battery replacement ($150) at the Apple George St store for my iPhone 13 Pro, which had a glass screen protector on it. After the repair, I can see the technician has cracked the glass screen protector. I asked for the screen protector to be replaced but Apple won’t do it as they said it’s an old model and they don’t have the screen protector. They won’t offer any compensation either and basically just said there is nothing they can do. Not even an apology. Apple’s post purchase customer service is going from bad to worse. On the plus side, it took them an hour to replace the battery which is really quick.

Extremely busy. No staff interaction on visit until I asked for help. Staff asked what I was looking for. Said a new macbook and they just said where they are located in the store. I planned to purchase a new computer but was already on the fence, so ended up walking around for ten-fifteen minutes and walked out. The building itself is cool.

Great service! The gent who did the screen protector for my new iPhone was super friendly and helpful. He was immaculate with the application of the screen protector. He also gave me tips on setup and sneak peek of future updates etc. I forgot to get his name but he had dark brown hair with a bit of beard. I was there at 1pm to pick up my online order. His name was Adam.