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Apple Sydney
367 George St, Sydney NSW 2000, Australia
3.8
reviews
I bought my Apple Watch Series 10 brand new six months ago and have experienced several issues since then.
1. The watch shows an incorrect remaining battery percentage, sometimes becoming stuck at a single value such as 1% or 100% for an entire day until the battery completely drains.
2. At times, the watch fails to turn on and becomes stuck in a loop, repeatedly powering on and off while displaying the Apple logo.
I dropped my watch off for repair on 2 January and received it back on 10 January. I used it for only three hours before the same issue appeared again. After charging the watch for one hour, the battery level became stuck at 57% and did not increase.
I will return to the Apple Store on George Street tomorrow within 24 hours of picking up the watch. I expect Apple staff to explain why my watch was sent for repair but not properly repaired.
I do like Apple products; however, Apple’s (Mr Cook) values seem to be applied differently depending on individual employees’ understanding.
I had a very unpleasant experience at the Sydney Apple Store on 29 September 2025 at 7:37 pm.
I was testing two different models of AirPods, spending about 30 minutes in total to compare sound quality and features. When I started trying the Live Translation feature (less than two minutes in), a middle-aged male staff member (black hair tied in a small ponytail, riding a scooter inside the store) interrupted me in a very rude and unfriendly way.
😡😤🤬He stared at me and said: “This is for trial, not for you to use!” and then asked another employee to take the headphones away. After that, he continued patrolling the store with sharp, hawk-like eyes, as if looking for the next customer to treat the same way.
This behavior was extremely unprofessional and made me feel very uncomfortable. I had originally planned to purchase, but after this experience, I completely lost interest. I walked out with no mood to buy anything at all.❗❗❗
Apple is supposed to be customer-first, but this was disappointing and disrespectful.
He stared at me and said: “This is for trial, not for you to use!” and then asked another employee to take the headphones away. This was extremely unprofessional and made me feel very uncomfortable.🤏🏻👎🏻👎🏻👎🏻
I fully understand demo units are for trial, but I was clearly just starting to test a new feature. Apple is supposed to be customer-first, but this experience was disappointing and disrespectful.
Apple Sydney feels more like a bright tech gallery than a regular shop. The glass frontage floods the space with daylight and the open plan layout makes it easy to wander, try things, and actually hear the staff. Greeters at the entrance point you to sales, support or pickup, and there is usually someone free to answer quick questions without pushing a sale. Demo tables are well stocked, so you can test cameras, compare screens side by side, or try different Apple Watch bands before deciding. If you are setting up a new device, one of the team will help transfer data and walk you through basics like Face ID and backups so you leave confident rather than guessing at home.
Support is handled efficiently if you plan ahead. Genius Bar bookings are the smoothest route for repairs or diagnostics, and the intake process is calm and clear about time frames and costs. Battery checks and simple fixes often happen on the spot, while more complex repairs get triaged with realistic expectations. Trade in values are appraised quickly, and it is handy that you can apply them straight to a purchase or get a gift card if you are not ready yet. The Today at Apple sessions are a bonus, especially for photography or iPad drawing, and they run at a pace that suits beginners without feeling basic.
A few tips help the visit go well. Mornings are quieter than weekends, so aim early if you want hands on time with new releases. Have your Apple ID and passcode sorted before a repair or upgrade to save time. Click and collect is fast, with a dedicated counter that gets you in and out in minutes. Accessibility is solid with lifts and wide paths, and staff are proactive about bringing products to the table if you cannot reach a display. Prices are standard Apple, but the service and smooth setup support make this store a dependable stop in the CBD.
sam was amazing! she demoed the vision pro with great professionalism. she was super happy and tailored the experience for me. i’ve never experienced customer service as enthusiastic and amazing as sam. she was great at assuring me throughout the demo making sure i was able to use everything correctly. her approach was incredibly kind and supportive. i cannot recommend sam enough she was truly the light of my day.
DO NOT BUY PRODUCTS, THE SELLER WONT ASSIST YOU PROPERLY IN CASE OF ANY ISSUE.
Had a very upsetting and frustrating experience at the Genius Bar today (December 04). Just brought my Airpods Max which costs now 999 dollars because they are literally disintegrating into frosts and pieces. Also, the right side is not working properly.
The staff said to me that since I bought in France and it has more than one year there’s nothing they could do unless I pay 500 dollars for them to get replace. I refused because I barely use those, i didn’t cause this issue and is malfunctioning by itself. She just advise me to sell them (????). I had problems before with apple products and I was always very well assisted in Brasil Genius Bar. She asked If I would like to speak with the manager but the answer it would be the same. Also, she suggested i was taking it to the beach because it looked like sand (i said i only use it for work).
I don’t advise anyone to get products here, specifically expensive accessories such as Earpods max.
Today I visited the Apple Store on George Street, Sydney to purchase an iPhone 17 Pro Max and requested assistance with data transfer. While the process itself was handled correctly, both devices were returned to me with less than 10% battery remaining.
Although this may seem like a minor detail, it negatively impacted my overall purchase experience, as I had to stay longer than expected waiting for the phones to charge. For a company with Apple’s level of service and attention to detail, this was disappointing and unfortunately affected what should have been an exciting buying experience.
I had a very disappointing experience at Apple Sydney. One of the staff members was extremely rude and disrespectful, showing no professionalism or courtesy at all. I was simply asking a normal question but was treated with impatience and arrogance. This kind of behavior is unacceptable and seriously damages Apple’s reputation. I hope the management takes this seriously and improves staff training and customer service quality.
DO NOT BUY AIRPOD MAX - I only bought these for $899 3 years ago after my AirPods 2 started to have Bluetooth issues (1 side would drop out after 3 seconds) so the Genius Bar associate recommended me these as they would not suffer the same Bluetooth issues as its all connected as one headset.
But no… after dealing with low grade Bluetooth connectivity issues for 2 years and not feeling like going back to be told I would need to pay for a repair (way to expensive sorry) now the AirPods Max won’t connect to my phone at all. I
(Mistakenly) took them into a Genius Bar appointment today and they said they could repair it for … $500!! 💀😂 I said no way I’m not paying that as they are only 3 years old and I was promised they wouldn’t do this by my last Genius Bar appointment 3 years ago and they have. You can see how many articles online stipulate they were aware they were faulty before releasing them. The least they could do is absorb cost of repair or just replace them considering they are $999 now…
Luke the manager of Genius Bar obviously has rehearsed his lines for this problem as it sounded very rehearsed like reading a script or he says this 100s of times a day. In the end he said I was acting “very emotional” after I started to get annoyed that these are the 2nd headphones I’ve had within 5 years that have broken just outside Apples “Warranty” period. He handed me a pamphlet to take legal action via ACCC. They are clearly a faulty product with no other suggestion but to complain to the ACCC which I have done. Luke treated me poorly and provided awful customer service and like I was at fault for not having the product break down in their (Apple warranty - 1 year) because then they could have done it for free.
Poor customer service - won’t be purchasing Apple products ever again take your money elsewhere.
I had a really wonderful experience in this sunday morning. Came across this staff Harshika. Asked her if i can recycle my macbook pro, she was very warm and welcoming, she asked very politely "are you sure you wanna recycle, i think it might be eligible for trade in as well , do you want me to check."
I was impressed how well versed she was with the products , she just took a look and was like looks like a 2020 model. she then checked in and it actually was worth 135$, which i did not check. My macbook had a lot of stickers , she took all that off but the sticker glue did not come off, she was so dedicated to scrub that off. when i let her know that i was in a hurry she went to confirm if she can trade in with the sticker marks, unfortunately it wasnt possible , but here is my favourite part she told me i can scrub it off for you it will just take 10-15 more minutes , but i understand you are in a hurry i am just gonna show you how to wipe that so you can do in your own time and then bring back in later to trade in. she gave me all the information required to trade in and i was so impressed.
I have always been an apple fan, but seeing how the people look after their customers , how caring and warm they are just makes me even more loyal. Harshika you were amazing , keep up your great work , your customer service is really great.
I’m really don’t know why but it seems like the customer service quality has been dropped since 2023. Various background staffs, which is good, but customer service level shouldn’t be dropped.
Long time Apple fans since iPod mini in 2005, but something not up to the level I had before.
Since they removed the personalised shopping session booking, I need to approach the staffs by myself and some staffs are just tired - understandable due to many customers, and this is the main Sydney Apple Store, which obviously many and many customers, including tourists visited here.
The click and collect not a replacement as some people might want to try the product before decisions.
The interactions between staff and myself, prior to my iPhone 15 purchased, it is like the staffs are my friend and trying the best to chat with me, understand my requirements, and suggest the best products that might suitable for me. It doesn’t need to be the flagship model but it is something that suitable for my situations.
I remembered my Apple Watch, which I have zero knowledge about the product but a staff let me try and ask everything, finally, I purchased it although I didn’t have a plan, still use my watch till today.
But since my iPhone 15 purchased, it is like only transactional dealing. Pick up item, paying, then finished. I’m quite an expert users, but it would be good if at least suggest something.
I know this is typical processes, but it seems to be lack of Apple signature that trying to be friendly with users.
Not a complaint, not an issue with staff or product, but I have a feeling that Apple that I’ve known was gone slowly.
What is wrong?
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