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Apple Sydney
367 George St, Sydney NSW 2000, Australia
3.8
5853 reviews
I had a very unpleasant experience at the Sydney Apple Store on 29 September 2025 at 7:37 pm.
I was testing two different models of AirPods, spending about 30 minutes in total to compare sound quality and features. When I started trying the Live Translation feature (less than two minutes in), a middle-aged male staff member (black hair tied in a small ponytail, riding a scooter inside the store) interrupted me in a very rude and unfriendly way.
😡😤🤬He stared at me and said: “This is for trial, not for you to use!” and then asked another employee to take the headphones away. After that, he continued patrolling the store with sharp, hawk-like eyes, as if looking for the next customer to treat the same way.
This behavior was extremely unprofessional and made me feel very uncomfortable. I had originally planned to purchase, but after this experience, I completely lost interest. I walked out with no mood to buy anything at all.❗❗❗
Apple is supposed to be customer-first, but this was disappointing and disrespectful.
He stared at me and said: “This is for trial, not for you to use!” and then asked another employee to take the headphones away. This was extremely unprofessional and made me feel very uncomfortable.🤏🏻👎🏻👎🏻👎🏻
I fully understand demo units are for trial, but I was clearly just starting to test a new feature. Apple is supposed to be customer-first, but this experience was disappointing and disrespectful.
Apple Sydney feels more like a bright tech gallery than a regular shop. The glass frontage floods the space with daylight and the open plan layout makes it easy to wander, try things, and actually hear the staff. Greeters at the entrance point you to sales, support or pickup, and there is usually someone free to answer quick questions without pushing a sale. Demo tables are well stocked, so you can test cameras, compare screens side by side, or try different Apple Watch bands before deciding. If you are setting up a new device, one of the team will help transfer data and walk you through basics like Face ID and backups so you leave confident rather than guessing at home.
Support is handled efficiently if you plan ahead. Genius Bar bookings are the smoothest route for repairs or diagnostics, and the intake process is calm and clear about time frames and costs. Battery checks and simple fixes often happen on the spot, while more complex repairs get triaged with realistic expectations. Trade in values are appraised quickly, and it is handy that you can apply them straight to a purchase or get a gift card if you are not ready yet. The Today at Apple sessions are a bonus, especially for photography or iPad drawing, and they run at a pace that suits beginners without feeling basic.
A few tips help the visit go well. Mornings are quieter than weekends, so aim early if you want hands on time with new releases. Have your Apple ID and passcode sorted before a repair or upgrade to save time. Click and collect is fast, with a dedicated counter that gets you in and out in minutes. Accessibility is solid with lifts and wide paths, and staff are proactive about bringing products to the table if you cannot reach a display. Prices are standard Apple, but the service and smooth setup support make this store a dependable stop in the CBD.
I had a very disappointing experience at Apple Sydney. One of the staff members was extremely rude and disrespectful, showing no professionalism or courtesy at all. I was simply asking a normal question but was treated with impatience and arrogance. This kind of behavior is unacceptable and seriously damages Apple’s reputation. I hope the management takes this seriously and improves staff training and customer service quality.
I recently had the pleasure of working with Raj at Apple Store, I can't recommend him highly enough! My sister Maria, and I went in to trade in our devices, and Raj was incredibly helpful throughout the entire process.
He took the time to explain our options and guided us through each step, ensuring we understood everything. His patience and knowledge made the experience smooth and stress-free. It's rare to find someone so dedicated to customer service.
Thank you Raj for making our visit such a positive one! 🥰🫶🏻
As i saw the review from the other customer, i have braved myself to write it down my experience with this store. This is not just happen to me but with the other as well.
The repair cost for my airpods3 is $230 which means it is more expensive than buying a new airpods4($219). One of the staff(from genius bar) also explain to me that apple has it’s own unique way. And that is the fixed cost for repair my airpods3 and can’t be negotiable. The problem is my airpods isn’t fully or 100% broken, but it’s only has lower volume than usual.
Until today, I’m still confused actually which kind of unique way that the staff mean earlier? Is that making the repair cost more expensive than buy the new generation of products? So that the customer can think to buy a new one than repair it.
Or are you just don’t want or even lazy to repair it by increasing the cost?
Very accessible with all the transport & walking distance to all eateries and shops too from iconic QVB (Queen Victoria Building), Chinatown , Capitol Square Theatre and more…🥰🥳😉
a great experience at the Apple Store! Rajan assisted me and he was incredibly warm, friendly, and had a wonderful sense of humor. He was also very patient throughout the entire process. The trade-in procedure went smoothly as well. Overall, excellent service and highly recommended!
Very disappointing service. I understand it’s busy with the new phone launch, but the service was poorly managed. Especially the staff member named Luke, who claimed to be the manager — very unprofessional and disorganised.
Even though I saw plenty of staff free and walking around, he still made us wait, and people who came after us were served first. He was not familiar with the policies, and when I mentioned calling customer service, he even said “what customer service says does not count.”
This is completely unacceptable and shows a lack of respect for customers.
I migrated about a thousand items with attachments from K2 using your tool and attachments plugin. I initially did this on a test account. Everything worked fine over there. The migrated article attachments worked fine. Then I backed it all up and moved it to my live domain. Now none of the attachments load. All I get is Exception File Not Found and I can't figure out where to look. Turning on error reporting and debug don't tell me anything. I am guessing the old files were not moved during the migration correct? Or how does that all work? I still have all the original folders in the original places as far as I can tell.
An error has occurred. 0 implode(): Argument #2 ($array) must be of type ?array, string given
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Any idea what's causing this?