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This store is disappointing. Dropped off my phone for repair at 3pm. Apple tech advised it will be ready by 7:45pm tonight. Friday 28th March. Tech advised they close at 9pm tonight. I unfortunately arrived at 8:07pm. Security guard closed the door on me and Sid everyone had to be out by 8pm. He won’t even look at my iPad screen showing I had an email from Apple Sydney that my iPhone was ready for pickup. Totally ignored me and the rest of the staff store on the ground floor were totally in their own world. There were still customers that I could see on the top floor. Level 2. Total waste of my time. Obviously made an unwise decision to get my screen repaired here for $619.00 aud.

A bit of a mixed bag. I usually go on a weeknight and have mostly had good experiences with the staff. I do find the roaming kind of assistance a bit awkward sometimes though from the customer’s perspective. I never know who is supposed to be helping me. I haven’t had a bad experience with the Genius Bar either, they are usually pretty helpful in my experience. I went in during a peak period though and the store was a bit chaotic. I approached someone about buying a new iPhone and they were kind of rude to me, like they were annoyed I was there. They looked at their iPad told me the wait time was at least 45 minutes. I said I’ll come back another time then and went down to JB hi-fi at the Strand arcade. They were much more helpful and friendly. If you’re trying to buy a phone that starts at $999 for the entry level model, you shouldn’t really be made to feel bad about it. I kind of don’t feel like going back in there now.

I had an amazing experience at the Apple Sydney store on George Street. The store’s architecture is stunning, with its sleek design and spacious layout, making it easy to browse. The customer service was top-notch. The staff were incredibly helpful, knowledgeable, and quick to assist with any questions. It’s always a pleasure to visit this store for both the great products and the outstanding service. Highly recommend!”

I’m very disappointed with my experience at the Apple Store in Sydney. I came early on a Saturday morning specifically to avoid the crowds and to receive quality service. I was looking to buy an iPad and expected to get proper advice based on my needs. Unfortunately, the sales assistant didn’t ask me a single question — not about storage, budget, or even color. Within just three minutes, she handed me a sealed box without showing me the product on display or explaining the different options. I also purchased an Apple Pencil, and she didn’t even explain how to connect it to the iPad. That seems like a basic piece of advice, especially when both products are bought together. There was no explanation about the warranty, nothing about the receipt details, and no mention of the **tax refund** process — even though I’m a European customer. No smile, no conversation, just a rushed transaction without any real attention. I’m honestly surprised by this level of service, especially in a city like Sydney. Buying from Apple isn’t like buying a loaf of bread — considering the prices, we expect a real customer experience. I ended up purchasing the iPad because I was in a rush, but otherwise, I would have definitely gone elsewhere.

Ben's level of service was exceptional. I arrived within the final 10mins of trading for a trade-in this evening, which unfortunately took slightly longer than expected as we encountered issues with my Apple ID setting. Conscious of the time being 3 minutes shy to closing, I offered returning the following day yet he calmly assured me that it was totally fine. He also resolved a mistake another staff had made over my refund and purchase the night prior, all of which completed within that short window of time. As a customer, we generally don't have much expectation when we're in store for anything but a purchase. I agree with many others before me that George St branch lacks consistency within its service level as I experienced a very unfriendly service upon my arrival this evening, but fortunately a stand out performance and service certainly surpass the unfriendly service provided by another.

Had the best experience with Lyra selling me my new iPhone. Answered every question and was super patient as I had no idea which one I wanted! Helped me trade in my old phone, set up my new phone, and even put my screen protector on for me!! So good, thanks Lyra :))

The service here is terrible. From the start, the staff’s attitude was unprofessional. The person helping me kept getting distracted by his colleague, and then they started questioning how I bought my phone. Even after I explained that I paid for it with my own money, not a gift card, they handed me the phone and made me enter all my details by myself. This experience is nothing like what I’ve had at other stores! I’ll never come back here again! I was here 14th May around 5:45, on the second floor. The woman who was helping the guy and questioning me also had a condescending attitude!!! Apple, what’s going on? You’ve become such an unwelcoming place! I’m not sure I want to buy Apple products anymore.

John，tall and strong guy，with a little long curly hair. He is so welcoming，patient and so genuine. His introduction about new products is very professional. He knows well about the products. And he spent time with me and gave really useful information about iCloud. Highly recommend him.