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I had a very unpleasant experience at the Sydney Apple Store on 29 September 2025 at 7:37 pm. I was testing two different models of AirPods, spending about 30 minutes in total to compare sound quality and features. When I started trying the Live Translation feature (less than two minutes in), a middle-aged male staff member (black hair tied in a small ponytail, riding a scooter inside the store) interrupted me in a very rude and unfriendly way. 😡😤🤬He stared at me and said: “This is for trial, not for you to use!” and then asked another employee to take the headphones away. After that, he continued patrolling the store with sharp, hawk-like eyes, as if looking for the next customer to treat the same way. This behavior was extremely unprofessional and made me feel very uncomfortable. I had originally planned to purchase, but after this experience, I completely lost interest. I walked out with no mood to buy anything at all.❗❗❗ Apple is supposed to be customer-first, but this was disappointing and disrespectful. He stared at me and said: “This is for trial, not for you to use!” and then asked another employee to take the headphones away. This was extremely unprofessional and made me feel very uncomfortable.🤏🏻👎🏻👎🏻👎🏻 I fully understand demo units are for trial, but I was clearly just starting to test a new feature. Apple is supposed to be customer-first, but this experience was disappointing and disrespectful.

Apple Sydney feels more like a bright tech gallery than a regular shop. The glass frontage floods the space with daylight and the open plan layout makes it easy to wander, try things, and actually hear the staff. Greeters at the entrance point you to sales, support or pickup, and there is usually someone free to answer quick questions without pushing a sale. Demo tables are well stocked, so you can test cameras, compare screens side by side, or try different Apple Watch bands before deciding. If you are setting up a new device, one of the team will help transfer data and walk you through basics like Face ID and backups so you leave confident rather than guessing at home. Support is handled efficiently if you plan ahead. Genius Bar bookings are the smoothest route for repairs or diagnostics, and the intake process is calm and clear about time frames and costs. Battery checks and simple fixes often happen on the spot, while more complex repairs get triaged with realistic expectations. Trade in values are appraised quickly, and it is handy that you can apply them straight to a purchase or get a gift card if you are not ready yet. The Today at Apple sessions are a bonus, especially for photography or iPad drawing, and they run at a pace that suits beginners without feeling basic. A few tips help the visit go well. Mornings are quieter than weekends, so aim early if you want hands on time with new releases. Have your Apple ID and passcode sorted before a repair or upgrade to save time. Click and collect is fast, with a dedicated counter that gets you in and out in minutes. Accessibility is solid with lifts and wide paths, and staff are proactive about bringing products to the table if you cannot reach a display. Prices are standard Apple, but the service and smooth setup support make this store a dependable stop in the CBD.

I had a very disappointing experience at Apple Sydney. One of the staff members was extremely rude and disrespectful, showing no professionalism or courtesy at all. I was simply asking a normal question but was treated with impatience and arrogance. This kind of behavior is unacceptable and seriously damages Apple’s reputation. I hope the management takes this seriously and improves staff training and customer service quality.

After reading the other reviews, I found out I am not the only one experiencing these issues. After planning in time for a warranty request, I was not greeted by any staff. Three staff members were standing there chatting to each other, and after informing them about my appointment, I was advised that I was 10 minutes too early. Jose sat me down and walked back to the group to continue their conversation, since that was obviously more important to them than helping a customer. When he finally thought I had the right to be helped, he was very short with his answer about not being able to assist. I tried to discuss different options with Jose to find out if there was another path we could take, but he was not interested in talking to me and cut me off by raising his voice and saying, “I ALREADY TOLD YOU TO BUY NEW AIRPODS,” before walking away to his obviously more important conversation with his colleagues. Apple, why are you paying your employees just for them to hang out with each other and fob customers off, instead of taking the time to assist or at least think together with the customer? After that, I tried to hand in my Apple Watch, which I bought 14 days earlier, since I don’t want to have anything to do with Apple anymore. It was the last day yesterday, and one of the colleagues told me that I couldn’t return it because I forgot to bring the wrist strap. He spoke to a manager and assured me not to worry about the 14 days since I could return the device up to 30 days. He didn’t want to put this in writing, so please confirm that this is true.

Very accessible with all the transport & walking distance to all eateries and shops too from iconic QVB (Queen Victoria Building), Chinatown , Capitol Square Theatre and more…🥰🥳😉

I went to the Sydney Apple Store this morning to buy a new iPhone. I clearly told the staff which model I wanted, but she kept pushing me to upgrade the storage and iCloud I didn’t need. When paying with a gift card, she finally scanned the PIN correctly, but still couldn’t finalize the transaction. After asking the manager, she came back and scanned my gift card again, this time it showed a zero balance, and she told me that was the reason why the transaction failed, ARE YOU SERIOUS, everyone know that because YOU had already entered it into the system earlier without cancelling it. I went with her to see the manager, and just as I said once he removed the card from the system, it worked again. That alone says a lot about their lack of product and system knowledge. Even then, they couldn’t finish the transaction. The manager made an excuse, walked away, and never came back. By that point, I had already wasted over half an hour. I called Apple Customer Support, and they fixed the problem in TWO minutes. I’m deeply disappointed with the level of knowledge and professionalism at this store. Please, train your staff properly instead of wasting customers’ time and blaming them for your own mistakes. I’ll be going to JB Hi-Fi next time I’m never coming back here again.

Very disappointing service. I understand it’s busy with the new phone launch, but the service was poorly managed. Especially the staff member named Luke, who claimed to be the manager — very unprofessional and disorganised. Even though I saw plenty of staff free and walking around, he still made us wait, and people who came after us were served first. He was not familiar with the policies, and when I mentioned calling customer service, he even said “what customer service says does not count.” This is completely unacceptable and shows a lack of respect for customers.

Last year, I came here like five days a week after work to have a look for different Macbook. I have a look on different Macbooks and also do typing stuff for each to test the comfortability based on the size. I also asked the staff about whether I should choose the air or pro series and the staff who explain whether I should choose the air or pro was very friendly. They also recommend me based on the function I actually need. Then, I bought my brand new 15 inch Macbook Air and one week later, it suddenly faced an issue which potentially hijacked because I downloaded a game from website aside from app store. I brought it to the apple store and the staff was very helpful, they assist me to reset my mac to prevent the further hack. Also, before I got my Macbook, I got my first Apple Watch here and the staff helped me to put on and determine what size I should wear, and how can I put on the band to my watch. Overall, the staff here are very friendly and they are willing to explain the function of our chosen Macbook in case we're looking for the cheaper or higher functionality. Also, the process of Macbook trade-in went smoothly.